SEO Solutions Macedon Ranges
What is SEO and why is so important?
SEO stands for Search Engine Optimisation.
To target your ideal clients online, you need to know what they are searching for when they look online for your business’ services. In the past, search engines would just look for keywords. But this didn’t always give the best user experience. Over time, search engines have become more intelligent. To provide a great user experience for the people using the search engine, they use complex algorithms to achieve the best possible result for the question asked. At Steed Website Design & SEO, it’s our job to make it abundantly clear to the search engines you can help.
How do we do that?
- By targeting the correct keywords and placing content in a specific way.
- By making sure the flow of information throughout your website is seamless and logical.
- By making sure people can find the information they need once they arrive at your website.
- We make sure your business is listed on relevant directories sites.
- By adding all the correct compliance pages to show search engines your business is real.
- Tagging pictures with appropriate descriptions.
- Slowly adding content that will help your potential clients find the answers they are looking for. We do this by including articles on specific questions that regularly come up.